Asia’s Short Video Users Follow Influencers More Than Brands, VidCon Asia Told squib

Viewers in Southeast Asia are increasingly engaging with influencer-generated video content, rather than with content generated by brands, according to research by Tubular Labs. The finding was presented Thursday at influencer and content creator convention VidCon Asia, held as part of the Singapore Media Festival. The video measurement and analytics firm, a sponsor of the […]
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