In Asia’s Influencer-Led Economy Video Platforms Have Less Use for Agencies, VidCon Told squib

Online platforms are connecting influencers with brands in ways that are cutting out agencies and other traditional middlemen, according to panelists at the influencer and content creator convention, VidCon Asia. The event was held Thursday as an in-person event at Singapore‚Äôs Suntec Convention Centre, as part of the Singapore Media Festival. TikTok executives pointed to […]
Continue reading on Variety...
Tags: