The Story of ‘Bing Bong’: How Rapper Nems Took His Viral Phrase From the Streets of NYC to the White House squib

Two words changed Nems’ life. The battle rapper, a mainstay of New York’s underground hip-hop scene since the ‘90s, casually said “bing bong” in an Instagram story — and then kept repeating it once people reacted. Since then, the catchphrase has traveled from the streets of Coney Island all the way to the White House. […]
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